GeoFunctionality

GeoSegmentation

For users who have enabled location to be shared to us through our SDK, you are able to build segments which only comprise end points which are only within a geographical region that you specify in our portal or programmatically through the API.

GeoFencing

Similar to GeoSegmentation, but trigger based. This means the end user will receive the campaign/event the moment they enter or exit the custom geofence region set.

Further information regarding GeoFunctionality setup is provided to customers in our Portal User Manual as part of onboarding.